If you spend any time on BeautyTok or other social media platforms, you’ve likely noticed many people returning to drugstore beauty products—especially drugstore shampoos and conditioners—after discovering that these affordable haircare options work just as well as their more expensive luxury counterparts.
Cosmetic chemists agree that the ingredients in shampoo and conditioner are often very similar across all price ranges (“Shampoos and conditioners are essentially water and ingredients that may or may not penetrate the hair, then get washed out,” one expert told the Washington Post).
While there’s no doubt that luxury shampoos and conditioners can be exceptional, there are also amazing budget-friendly options available. Here are the best drugstore shampoos and conditioners for various hair types and needs, all priced under $10 per bottle…